"How it would be, if a house was dreaming"

555 KUBIK "How it would be, if a house was dreaming" is a new media installation created by group called URBANSCREEN and Daniel Rossa for Galerie der Gegenwart in Hamburg, showed there in 2008.
Large-scale projection on urban surfaces is what Urbanscreen does best, using buildings’ surfaces for their incredible animations.
Here I was amazed not only by the quality of the animation and it’s coherence with sophisticated sound effects but also by artists’ understanding of the building. The idea behind this installation goes beyond large scale, spectacular projection onto a surface of any architectural form. Here the famous building, designed by O.M. Ungers, not only becomes canvas for the work of art. It’s visual pattern and theoretic concept behind it become the driving force for the narration.
Thanks to the specifics of this installation the character and the way we perceive scale of the context changes, generating very interesting social interactions within the public space.
I recommend getting more familiar with Urbanscreen’s work, you can also read about this piece of work on Daniel Rossa’s web site.

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